The Release of Apple’s New iPhone 12 Has Been Delayed

apple iphone 12 delayed (1)
New iPhone 12. Photo/Shutterstock

This marks the first time Apple has delayed the release of a new iPhone, starting with 12.

Here is why Apple delayed the release of new iPhone 12.

  • The company had revenue of $59.7 billion, 11% more than the same period last year.
  • Apple sold $26.4 billion worth of iPhones, $7 billion worth of Macs, $6.5 billion worth of iPods and $6.4 billion worth of “wearables.”
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Apple has announced that the release of the new iPhone will have to wait until September due to supply chain issues. The company said on Thursday that the release of the rumoured phone, known as the iPhone 12, would be “a few weeks late.” 

This marks the first time Apple has delayed the release of the iPhone, starting with 12.

Better than expected

Initially, industry analysts expect even longer delays. Joram Wurmser, a researcher at Emarketer, commented on the news, “It seems that delays will be limited to a few weeks instead of a few months.

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Customers will be able to get their hands on phones in early October.

A wonderful year for technology

As the business world burns, Apple is enjoying an extraordinary year and rising to the top. For most businesses, COVID-19 has been a curse. But the tech industry has benefited from the fact that the majority of consumers are getting shelter at home. 

Products that enhance in-house connectivity or entertainment are sold like hotcakes. 

Amazon has been enjoying  sky-high online sales, while demand for fitness technology brands such as MIRROR has increased. Of course, streaming sites enjoy historical subscription levels.

According to Apple, the need for iPhones is to stay in touch with family and friends and work remotely.

Apple’s impressive quarter

Apple’s second-quarter report is a gift to investors and executives. The company had revenue of $59.7 billion , 11% more than the same period last year. 

This is one of the most exciting quarters of all time for a technology company.

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Apple sold $26.4 billion worth of iPhones$7 billion worth of Macs, $6.5 billion worth of iPods and $6.4 billion worth of “wearables.” (Wearables include Apple Watches, Airboats and other Apple accessories).

Much of Apple’s success this quarter has been the result of the reopening of Apple Store locations. Its strategy is careful, constantly monitoring local infection rates and strictly wearing a mask. 

The release of the iPhone SE at an affordable price helped boost revenue.

So in the big picture, a small delay does little to reduce Apple’s current buzz.

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