Kendrick Lamar and Dave Free are two names that are pretty familiar to Americans. These two have one of the most outstanding creative partnerships that America has ever witnessed. pgLang is the product of their incredible partnership.
After Kendrick Lamar and Dave Free became partners, they have given a significant number of beautiful songs to the playlist of America.
In November, these partners debuted a short film named We Cry Together. It was co-directed by Jake Schreier along with Lamar and Free. This was the latest product of their partnership that we have seen decades before.
The short film is based on the song from the album Mr. Morale and the Big Steppers which was released in May 2022.
It consists of about 18 songs and the song which has the same name as the short film is what the film is based on. After the release of their latest short film, Lamar and Free has again taken the headlines of the media.
Dave Free is an American producer, who is better known for their partnership with his childhood friend and the popular American rapper, Kendrick Lamar. He was the president of Top Dawg Entertainment and is a well-known music producer in America.
Free is also a record executive and a former record producer. He was born in Los Angeles, California on November 13, 1986. He is considered one of the richest music producers born in California. He is the youngest of three children born to a couple from the North and South sides of Chicago.
Free and Kendrick were friends from high school and Free helped Lamar to begin his rapping career. Free was the one who helped Lamar to sign his first contract with Top Dawg Entertainment (TDE).
Eventually, Free became the president of TDE in 2007. Free began his career in business by being the social media director of TDE.
In 2019, Free left TDE and started to work independently. Free has paved the way for many American rappers to have a career in the music industry.
He had co-directed numerous albums, music videos, and films along with Kendrick Lamar.
Kendrick Lamar is one of the most influential hip-hop artists from this generation. Born on 17 June 1987, Lamar was raised in Compton, California. He is mostly known for his socially relevant songwriting and progressive musical styles.
He began his career in music in the early days of his childhood. In his teens, he began to sing on the stage and he was known by the stage name K. Dot. his incredible talent for singing and rapping led him to sign a contract with the TDE in 2005.
It wasn’t possible to Lamar to get this contract without the help of Dave Free.
As we already mentioned Lamar and Free were childhood friends and they both supported each other to build their careers within a short period of time.
Section. 80 was the debut album of Lamar which was released in 2011. His first solo song was HiiiiPower which was included in the album. Good Kid, M.A.A.D City, and To Pimp a Butterfly, are some of his most famous albums released at the beginning of his career.
Swimming Pools (Drank), Backseat Freestyle, Bitch, Don’t Kill My Vibe, and Humble are some of his singles which even ranked in the Billboard 200 and Billboard 100.
He has achieved various awards for his incredible talent in music such as Grammy Awards fourteen times, Primetime Emmy Awards, American Music Awards, Billboard Music Awards, MTV Video Music Awards, Brit Awards, etc.
These two childhood friends, Lamar and Free have created a great impact in the music industry with their partnership. They have together contributed various works to the playlists of America.
pgLang, a popular entertainment company in America is the product o years of friendship between Lamar and Free. pgLang, founded by Lamar and Free, is a multidisciplinary American company that launched in 2020.
It consists of production houses, record labels, advertising agencies, publishing firms, and management companies. The company was founded in 2019 and was launched on 5th March 2020. It is situated in Los Angeles, the city where Lamar and Free were born.
The music videos created by Lamar and Free were known as Little Homies. The journey of these partners in the entertainment industry begin from that and now reached the topmost position of being the founders of the greatest creative partnership that America has ever seen in this decade.
Lamar refers to the pgLang as “Selfless Resent” and Free stated that it is something new and it focuses on creating “raw expression from grassroots partnerships.”
In 2021, PG Lang announced its contract with Calvin Klein for an advertising campaign. The series of seven short films for this campaign was written and directed by Free.
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The company’s first studio album was The Melodic Blue, an album by Keem. it was his debut album and was released through pgLang along with Columbia Records.
Certain reports came out in January 2022 that state Lamar and Free are going to produce a live-action comedy movie. Later, the company collaborated with Converse, a lifestyle brand, for its advertising campaign on May 2022.
Tanna Leone released his debut album Sleepy Soldier through pgLang and Def Jam Recordings. On 2022 May 13, Lamar released an album Mr. Morale & the Big Steppers. It was its fifth album of Lamar and was the last project from Top Dawg Entertainment.
The album Mr. Morale & and the Big Steppers was a great hit in America and is nominated for the 65th Grammy Awards in the category of Best Rap Album of 2022.
pgLang later collaborated with Amazon Music for a concert and on August Cash App for an advertising campaign.
The company is still ints an immature state but has achieved great outputs. It has already collaborated with major lifestyle brands and certain American stars.
The dedication and hard work of Lamar and Free is the reason for pgLang’s growth and achievements. Borth the founders of the entertainment company looking forward to seeing the peak of their dream project.
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