After making the headlines for his erratic business moves made as the new head of one of the most popular social media platforms Twitter, Elon Musk has now publicly called out the tech giant Apple for them pulling back from advertising on Twitter. The feud and dissatisfaction of Musk were taken to Twitter through a series of Tweets where he even accused Apple of suppressing free speech.
According to Elon Musk, Apple has decided to stop advertising on the social media platform Twitter. If the news is true, then Apple is not the first company to withdraw or limit its advertising on the social media platform.
If the available reports are true, then companies like GM, VW, General Mills, Eli Lilly, and a few more have limited their spending on advertising on Twitter since it’s taken over by the erratic billionaire. The takeover by Musk is regarded as chaotic and irrational by many as he was responsible for restricting the workforce to many different changes.
In his comments on the so-called feud, Musk called out Apple’s 30% App Store fee. He also openly criticized the policy of Apple where the apps included in the Apple Store must abide by the certain content standard set by the company. He accused it of restricting the freedom of speech. In one of the Tweets in the series, Musk also directly mentioned the CEO of Apple Tim Cook.
Among his series of Tweets, Musk also responded to the Tweet by the deputy editor of The Verger, Jake Kastrenakes, saying that Apple was threatening about removing Twitter from their App Store if the firm was not ready to abide by their policies and standards.
Even though there had been no announcement from the side of Apple about the decision to remove Twitter from the App store or have they responded to this claim by Musk, it is not a new thing for Apple to remove apps from their App Store if they failed to meet the said criteria.
Earlier, in 2021, Apple suspended the Parler App for not modifying its user content. The app was only reinstated after they agreed to abide by its policies of Apple.
In one of his Tweets, Elon Musk also claims that Apple charges a ‘30% secret tax’ from its customers who purchase apps through their App Store.
The App Store fee of Apple had been a subject of deep discussion among people and is regarded as one the biggest lawsuits between two tech companies, the lawsuit between the game developers Epic and the tech giant Apple which took place in 2021, was regarding this subject more or less.
According to the available statistics, Twitter generated revenue of sound $5.1 billion and out of this amount, $4.5 billion is generated from advertising.
According to Musk’s plans, he wants to change the company’s heavy reliance on ads and change its major income source into subscriptions. One such subscription method attempted by Elon Musk was providing the customers the provision to purchase the verification badge.
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But he had to withdraw this scheme as people brought these badges to appear as someone who they are not. The masquerade accounts ranger from celebrities like Lebron James to companies like Nestle. As Apple also have a claim to a portion of the revenue generated through these subscriptions, any possible termination in the subscription deal between them puts forward a possibility of Musk being liable for the amount to be paid to Apple.
It is not the first time that Musk had criticized a company for withdrawing or limiting its advertisement on Twitter since he took over the company. Many media sources claim that Musk has reached out to different companies following their ad limit on Twitter since October.
The effect of feud between Apple can affect Twitter in severe ways. If at all, by any chance, Apple decides to remove Twitter from their App Store, it can cause Twitter a very big loss in the number of users as there are over 1 billion active iOS users.
As of now, the feud appears to be one-sided, as Apple has officially not responded to the Tweets by Musk and if Musk continues his series of criticizing Tweets, there is no saying how the tech giants would react to it.
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