This morning, Ryan Keys hosted a chic brunch for us at his clothes boutique in Hyde Park, and we went out to enjoy it. In collaboration with Dove’s invisible dry antiperspirant, the high-end fashion designer showed us a preview of the collection he would be presenting at South African Fashion Week.
Ryan walked us through his collection, which was inspired by the Maldives, and demonstrated how the deodorant does not leave stains on garments, including your go-to dress for an evening out. He provided us with an in-depth look at his newly discovered collaboration with the deo brand and shared with us how he maintains diversity within his brand and ensures that it is representative of a variety of persons, particularly those who have been historically marginalized.
We make an effort to involve each and every one of our cast and crew members in every aspect of the production, whether it be a photo session or something else entirely.
“Gone are the days where race and gender were a concern, so we utilize a lot of black models,” the CEO of the modeling agency said.
For the purpose of this campaign, Dove collaborated with the television personality K Naomi, the blogger and fashion lover Cassandra Twala, and other influential people in the fashion world.
K Naomi provided us with some fundamental information regarding branding. She enlightened us on the fact that even the most well-known companies do not always succeed with their advertisements. However, the most important thing is to use what they’ve learned from that experience and ensure that their products are always portrayed accurately. She filled us in on the necessity of picking a conscious brand that reflects you as a brand your own self in light of the fact that a lot of artists are now “securing the bag” with huge brands. In the past few years, this has become more and more common.
Vanessa Mhango had the following to say regarding representation and getting a brand’s message out to the consumer when the topic of the controversial Dove commercial was brought up again:
“At the end of the day, all it was was an advertising that somebody grabbed a screen photo of, and then the meaning of what was being stated was completely lost in translation.” But at the end of the day, we came to the conclusion that advertising is currently at such a powerful level that someone can even misinterpret one second of something, which is why you need to be careful about what you do.
“Therefore, we are making certain that there is always approval of any asset that is put into circulation, and we are making certain that we see it through the lens of consumers and how they would understand it.”
Moozlie also provided guidance on the working relationship between artists and brands. She also walked us through her new style and discussed how expensive it is to keep her hair in good condition, revealing that she is considering entering into a brand relationship because of this.
We had the opportunity to discuss everything and everything related to Dove, including fashion, particular brands, representation, and the contentious global advertisement “that missed the mark” and caused an uproar on social media. Stay tuned to Zkhiphani.com for complete interviews with those that attended the event.