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‘Ayra Starr’ is the Spotify EQUAL Artist of November

by Diana M Sanchez
18 November 2022
lifestyleug.com Spotify EQUAL Music Programme by Ayra Starr 1

Ayra Starr has been named EQUAL Africa Artist of the Month by Spotify, the world’s largest music streaming platform.

lifestyleug.com__Spotify EQUAL Music Programme by Ayra Starr (1)
The Spotify EQUAL Music Programme welcomes Nigeria’s rising star, Ayra Starr. PHOTO via @TWITTER

KAMPALA | LIFESTYLE UGANDA (https://lifestyleug.com/) — Ayra Starr has been honoured by Spotify as the EQUAL Africa Artist of the Month. The newest artist to join its EQUAL Music Programme, Starr joins a growing list of EQUAL artists from across the continent.

  • Ayra Starr, a rising Nigerian star, joins Spotify EQUAL Music Programme.
  • Ayra Starr’s “19 and Dangerous” album features the hit singles that made her a global star.
  • As a woman in the music industry, Ayra appreciated the acknowledgement.
  • Check out also, Hey Spotify, Voice Command for Premium Listeners on Spotify.

The Spotify EQUAL programme focuses on gender equality in music and honours women creators who are making waves in the music industry. Spotify welcomes Ayra Starr to the list of fierce African women making waves in the music industry.

The 19-year-old Nigerian singer is a burgeoning Afro-Pop and R&B star whose charismatic music style inspires and empowers people, especially the marginalized.

Since the release of her debut album ’19 and Dangerous’ , Ayra has become increasingly popular and well known. This announcement follows the release of her smash hit, Bloody Samaritan.

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The ’19 and Dangerous’ album by Ayra Starr  features the chart-topping singles that have catapulted her to success.

Ayra is a talented, vivacious fashion killer and one of Nigeria’s most promising new voices on the rise. She sings with confidence, which pairs well with Gen-Z artists that are pioneering the kinds of sounds that younger audiences are responding to.

The EQUAL programme allows Spotify to praise only female creators exclusively, says Phiona Okumu, Spotify’s Head of Music for Sub-Saharan Africa.

“By implementing the EQUAL programme on Spotify, we want to be able to exclusively amplify the work of female creators,” says Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu.

“We are creating a space on our platform solely to promote the works of female creators,” says Spotify’s Head of Music for Sub-Saharan Africa, Phiona Okumu.

“Ayra represents the rise of new-age female artists whose creativity and determination breaks barriers between genres. She possesses the boldness and swagger that we’re used to seeing from pop artists, but has an edge that feels symbolic of the listening habits of Gen-Zers. We aim to amplify more confident female voices like hers through EQUAL.”

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Considering the gender dynamics in the music industry, Ayra was pleased to receive this recognition.

‘’It feels good to be a part of the generation that is changing the narrative and being appreciated for our contribution to society, irrespective of the sector and age. I’m grateful to Spotify EQUAL for this feature that shines a light on women in a male-dominated industry. It makes me feel seen, and I’m sure it’s done so for everyone who has been featured before me,” says Ayra Starr.

The newest artist to join EQUAL Music Program, Ayra Starr, will also be featured on Spotify’s New York Times Square billboard, while her breakout hit ‘Bloody Samaritan’ will top both the EQUAL Africa and EQUAL Global playlists.

Ayra Starr on Apple Music

In March, Apple Music announced the newest artist joining its Africa Rising artist  development program: 19-year-old Nigerian singer Ayra Starr (real name Onyinkansola Aderibigbe).

“I am excited to be an Apple Music Africa Rising artist. Thank you to everyone streaming and embracing my music, and thank you Apple Music for the opportunity and support. “, the singer said excitedly.

SEE ALSO  Spotify Wrapped 2021: Uthman, Azawi the Most Streamed Local Artists in Uganda

”I am excited to see how Ayra Starr grows and how her sound is accepted and would like to thank Apple Music for giving her the opportunity to appear on the cover of Africa Rising and for your support” said Don Jazzy, founder and CEO of Mavin Records.

“She is a sound of the future, I’m excited to see how her sound is accepted. I thank Apple Music for giving her the opportunity to be on the Africa Rising album cover and for all your support,” said Don Jazzy, founder and CEO of Mavin Records.

Diana M Sanchez

Diana M Sanchez

A lifestyle and entertainment journalist with over 5 years of experience covering engaging and trending news in areas like fashion, travel, food, and popular culture. She has worked for some established fashion magazines and entertainment websites.

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