While Super Bowl games are among some of the most watched television broadcasts in the United States, the commercials or ads that are featured during the broadcast, referred to as the Super Bowl Commercials have grown up and become popular so as to become a cultural phenomenon in itself alongside the game.
The ads became such an iconic and popular part of the broadcast that it is reported that there are many viewers who watch the game just for the commercials.
The commercials became widely popular among the audience for different reasons like their quality of making, cinematography, surreal humor, and many more.
Popular celebrities have also made cameo appearances in Super Bowl Commercials throughout the years, another reason for their increased popularity.
While the commercials are such pivotal cultural markers, the broadcast of these commercials also comes at a price.
As the vent is one of the most viewed broadcasts on American television, the rate exceeds the normal television amounts for commercials. As each year passed there had a steady increase in this charge for the ads.
So, How Costly Is The Broadcast Of A Super Bowl Commercial In 2023?
According to the latest reports available, the cost determined by Fox for 30-second commercials is $7 million. The amount is regarded as the highest ever in the history of the Super Bowl.
The amount levied for the commercials has gone steadily up throughout the years and this year, the amount is at the highest ever recorded.
The cost for the ads is set by Fox, the media partner for the Super Bowl 2023. Fox hosted the game last in 2020 and during that time, the amount charged for a commercial was $5.6 million.
Years back, during the time period from 2017 to 2021, the price range for Super Bowl commercials was around the $5 million range. While the amount was $5.6 million in 2020, the amount saw a slight decrease in the following year, with around $ 5.5 million in 2021.
From 2021, there had been a sudden surge in the amount for commercials which jumped from $5.5 million to $6.5 million for 2022. This year saw yet another hike in the price, from $6.5 million to a solid $7 million.
Even though the price range for commercials during the Super Bowl is out of this world, many popular companies like Coca-Cola, Tide, Budweiser, GoDaddy, and Master Lock make frequent appearances.
In the earlier days, new companies like Pets.com, E-Stamps.com, OnMoney.com and such used to buy time during the Super Bowl but as years went by, the amount started to increase. The Super Bowl commercials were clearly dominated by different Crypto firms which actually gave the game the nickname ‘Crypto Bowl.’
But as the crypto industry has faced some serious backlash like the fate of FTX and such, there is absolutely no representation of any firm from the field at the Super Bowl this year.
According to available reports, the E-commerce company Amazon holds the title of being the biggest spender in Super Bowl commercials. The company is said to have invested almost $32 million in promoting its products through Super Bowl Ads.
The automotive manufacturer Toyota and beer manufacturer Budweiser share second place for spending the most for Super Bowl ads and both companies have spent around $25.6 million for commercials that are broadcasted between the games.
Why Are Companies Willing To Spend Millions On Super Bowl Commercials?
While it is true that commercials are an integral part of the growth and development of a company, the amount they are charged is so much more than the standard advertisement. Even though the amount is ridiculously big, companies continue to buy a slot of their commercial during the game.
The major reason behind this is simply just the popularity of the game. The Super Bowl games broadcast is one of the most viewed television programs in the United States and the viewership of the program goes beyond cultural and demographic backgrounds.
Statistics show that the Super Bowl XLIX which was held in 2015 had an average viewership of 114.4 million. The game became the most-watched television broadcast in the history of the United States.
The Super Bowl Commercials attract a very wide viewership irrespective of gender, demographics, and age. There are surveys that report that the audience for the game comprises almost 40% of women.
So the commercials broadcasted during the game have the potential to reach a massive audience, which prompts the companies to spend the money even though it is a huge amount.
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The Number Of Commercials In A Super Bowl
The Commercials that are broadcasted alongside the game are one of the most attractive things about the Super Bowl apart from the game.
The available reports and previous years show that the Super Bowl can easily have between 80 to 100 commercials. Statistics show that there were almost 70 commercials broadcasted in the 2020 Super Bowl.
Another exciting thing about the commercials which are broadcasted during the Super Bowl is that for most of the ads that create a good impression the audience will also receive additional airplay as they will be featured in other programs like news and morning shows.
The commercials are one of the most talked about things after the Super Bowl. There are reports which suggest that almost 51% of viewers actually enjoy the commercials rather than the game itself.
Super Bowl Commercial Price Through History
The first Super Bowl game was aired on two networks – CBS and NBC. It was the only time in history that the game was carried out by two different networks. During the first game the ads that were featured on CBS have levied a charge of $45,500 and the ads on NBC cost around $37,500.
From the initial viewership of 24,430,000 for NBC’s broadcast and 26,750,000 for CBS’s broadcast, the viewership of the game increased massively over the years with a reported number of 117 million in 2022 to around 115 million in 2023, which eventually brought up the price for the commercials, which currently stands at the highest point of $7 million for 30 seconds.
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