SoBe drinks used to be a popular brand in the US, owned by PepsiCo. The name “SoBe” comes from South Beach, a stylish area in Miami Beach, Florida. They offered a range of beverages like teas, fruit-juice blends, and enhanced water drinks.
In the past, SoBe was more than just drinks – it extended to gum and chocolate products as well. Notably, SoBe made a switch from glass bottles to plastic ones for all their beverages in 2010. One of their initial products was SoBe Black Tea 3G, which included ginseng, guarana, and ginkgo as ingredients.
You can visit SoBe’s website to check out their current drinks, like SoBe Elixir, although you can’t buy them there. While the Pure Rush energy drink is no longer around, you can still find some flavors like SoBe Elixirs, Teas, and Waters listed as available on the Pepsi website.
What is Sobe Drinks?
SoBe is an American brand known for teas, fruit-juice blends, and enhanced water drinks, owned by PepsiCo. The name comes from South Beach, a chic area in Miami Beach, Florida. It used to be on gum and chocolate too. SoBe moved from glass to plastic bottles for all drinks in 2010.
SoBe started as the South Beach Beverage Company in Norwalk, Connecticut, from 1996 to 2001. Kevin McGovern, John Bello, and Tom Schwalm founded it in 1995. Their debut product was SoBe Black Tea 3G, with ginseng, guarana, and ginkgo. It became a hit and more flavors followed. PepsiCo acquired the company in October 2000.
SoBe offers various products like SoBe Lifewater/SoBe Water, which is vitamin-infused and often uses natural sweeteners. There’s also SoBe Elixirs, sweetened with sucrose or a mix of sucrose and Stevia, containing herbal extracts and vitamins. SoBe Tea includes iced tea with herbal extracts. While SoBe Pure Rush, an energy drink line, is no longer available in the United States.
SoBe introduced a limited-time carbonated drink called SoBe Mr. Green in April 2002, making it widely available across the United States. It came in various sizes, including 12 oz cans, 20 oz bottles, and 1- to 2-liter bottles, providing consumers with a range of choices.
Know More About Sobe Drinks
The soda featured a distinct mascot named Mr. Green, described as a “cyber lizard” in SoBe’s press release. This updated version of the lizard, also seen on other SoBe products, had a green hue and was infused with ginseng for flavor and added energy.
SoBe offers a monthly digital newsletter called “Lizard Tales” to connect with their fans. This newsletter keeps consumers informed about product updates, promotions, and cultural trends.
Additionally, from 2010 to 2012, SoBe Lifewater collaborated with actresses for their ‘Skinsuits’ campaign. The campaign featured Ashley Greene in 2010, Jessica Szohr in 2011, and concluded with Yvonne Strahovski in 2012.
During 2011, Ellie Goulding was revealed as the UK ambassador for SoBe. As a part of this campaign, she visited South Beach, Miami, where she interacted with locals and explored popular spots.
Additionally, in July 2011, SoBe collaborated with Mike Tyson: Main Event to introduce a mobile gaming campaign featuring their beverages, including teas, enhanced waters, and fruit juice blends.
What Happened to Sobe Drinks?
SoBe drinks remain listed on Pepsi’s website, signifying their ongoing presence. While a few options like Pure Rush energy drink are no longer on offer, flavors such as SoBe Elixirs, Teas, and Waters are still accessible, although direct purchasing from the site isn’t available. The brand hasn’t vanished entirely, but availability may vary by location.
How Many Calories are in Sobe Drinks?
SoBe Lifewater offers a range of 0-calorie, vitamin-enriched beverages featuring vibrant flavors and essential vitamins like B6, B12, and C. On the other hand, SoBe Energize Energy Juice Drink contains 112 calories in a 248 g serving.
Are Sobe Drinks Healthy?
The majority of SoBe Lifewater flavors provide approximately 100% of the daily recommended vitamin C intake, along with modest amounts of vitamin A, calcium, and iron. While it doesn’t offer unique nutrients, consuming it could be more beneficial than water if you require additional vitamin C for the day.
What Happened to Sobe Strawberry Daiquiri?
Strawberry Daiquiri is a flavorful cocktail from high-quality rum, lime juice, and ripe strawberries. SoBe drinks haven’t officially been discontinued. But, many flavors like Strawberry Daiquiri are off the market.
Snapple Elements Discontinued
Snapple introduced Snapple Elements in April 1999, but unfortunately, the company discontinued them in 2005. This decision disappointed many loyal fans who cherished this product. Although these drinks gained popularity over the years, declining sales ultimately caused Snapple to stop producing the Elements line.
Conclusion
In short, SoBe drinks offered a range of beverages and collaborations before some flavors discontinued. Snapple Elements faced a similar fate due to declining sales. Both brands have made their mark in the beverage industry.
