You can get people to notice, inspire, and buy from trip businesses with postcards. When used correctly as part of a larger marketing plan, an effective postcard mailing design can help travel companies stand out.
In this article, we will talk about some of the best ways postcards can be used to market travel and give companies thinking about using them some tips. Here are the details!
Use of Postcards to Promote Travel
It’s the digital age, but postcards are still a good way to sell tourism. Postcards with nice designs can add a human touch that makes them stand out from email ads and web marketing.
Even though internet marketing is easier and cheaper, more people respond to postcards. Sending mass emails only gets 0.6% responses, but sending direct mail gets 5-9%. Postcards are opened, displayed, and kept at higher rates than other mail.
Also, postcards give you a place to put creative and interesting pictures. Large, beautiful photos of the location can get people excited about booking a tour. People are excited to see postcards because they are small ads for your newest trip deals and packages. Postcards have a real, visceral feel that digital marketing doesn’t have.
Creating Powerful Postcard Designs
For a postcard to get noticed and motivate action, its design must be strong. To do this job professionally, you can also hire custom postcard mailers who know how to effectively design a powerful postcard.
However, among the crucial components are:
Step 1: Attractive Visuals
Select vivid, well-rendered images or graphics that convey the spirit of far-off places and exciting adventures. Pictures should arouse feelings of excitement, wonder, or relaxation while also being consistent with your company identity. Put your attention on images that inspire people to travel.
Step 2: A Strong Call To Action
A catchy call to action such as “Book your vacation today” or “Call to get 15% off” should be on every postcard. Employ striking typefaces, hues, and arrangement to draw attention to exclusive deals, reduced prices, or reservation incentives. Give them a cause to take action right away.
Step 3: Details About Contact
To make it easy for customers to contact you, prominently display your company’s name, phone number, mailing address, email address, and website. Using QR codes is an additional inventive method of increasing traffic.
Step 4: Exclusive Discounts Or Offers
In this step, you need to realize that postcards are a great method to advertise unique offers, flash sales, giveaways from contests, and other promotions that aren’t found anywhere else. So, offer customers special discounts that are only offered by direct mail to entice them. Make use of scarcity and urgency to encourage quick reservations.
Travel Agency Postcard Content Tips
Postcards are great for casually telling stories and highlighting events. How to make letters that are interesting:
- Bring out the thrills by telling a story about a trip you took to a place. Give the reader an example.
- Use casual language to talk to the person like a friend. Do not use formal or commercial language.
- Show that you know what’s going on in the area. Tell people about secret gems that they might miss. Give different points of view.
- Show off beautiful pictures of mountains, beaches, and landmarks. Pictures can say more than words about how you feel.
- Focus on deals, groups, or events that are only available for a short time to create a sense of urgency. Give people reasons to book right away.
- Share insider, historical, and cultural knowledge with your readers to teach and entertain them. Instead of dull knowledge, use interesting details.
- Show how a place feels. Let the reader picture going there. Take them there in your mind.
- Ask the person a question that will make them think about going on a trip. Ask people to join in.
In short, postcard writing that is interesting and conversational can get people interested, spark their creativity, and make them want to travel. So, never compromise on it!
Getting Customers for Travel – Quick Tips
Postcards make it possible to focus and divide customers in very specific ways. This group of people is perfect for paper marketing:
The Old Customers
Sending postcards to people you already have is one of the best ways to do it. People who trust your brand are more likely to buy from you again. Customers who have traveled with you in the last one to three years should be told about special deals or locations.
People In The Area
People who live in your area make great weekend trip or staycation customers. Give them deals on nearby hotels, travel packages, and places to visit that they might not know about or have never been to before.
Demographic Data
Do a demographic analysis of your customers, looking at things like their age, income, family situation, and hobbies. After that, you can send postcards to specific groups of people in a city or area. Send cards with family themes to people who have kids. Give young people traveling alone excitement packages. Be unique and original.
Methods of Timing
Sending postcards at the right time of year can increase reaction rates and bookings. Think about sending postcard ads at these times:
Plan your holiday trip
The holidays are great for travel companies. If you want to start planning your holiday trip early, send holiday letters in October and November. Get more people to book by advertising holiday deals.
Vacations at the Last Minute
Travel deals at the last minute look great on postcards. Send letters during the week for weekend trips or quick sales. The quick turn-around can help more people book trips right away.
Seasonal Travel
Schedule sending postcards during spring break, summer trips, fall foliage tours, and other times of the year. This is to use postcards to advertise seasonal events at your destinations. time notes to go with how customers are planning their trips.
Conclusion
New postcard marketing ideas can easily get people more interested and excited. You just need to use smart scheduling, multichannel marketing, and interactive parts to come up with new ideas.
Tracking answer rates will help you figure out which ideas work best. So, improve your postcards to get more out of your trip marketing strategy.
Also read: Top 5 Creative Ways to Use Custom Flight Tags Beyond Your Luggage
