Nike Signs Lebron James' Son

The eldest son of Los Angeles Lakers star LeBron James, Bronny James, continues to make a name for himself.

Along with four other student-athletes, the Sierra Canyon School player is the latest to sign with Nike through a NIL deal.

The latest people to join the multinational company are Bronny, Caitlin Clark, Haley Jones, DJ Wagner, and JuJu Watkins.

Because of the NIL agreement, they will be entitled to financial compensation for their image and naming rights.

Bronny is in the midst of deciding where he will play college basketball before he makes the expected jump to the NBA.

With his high school team, he is seen as a more experienced and physically strong offensive player. He is about 40th on the list for the 2024 Draft.

Many people are interested in Bronny's move to the NBA because LeBron has said he wants to play with his son.

"Wherever Bronny is, I'll be there. I will do anything to play with him. Money won't be the most important thing, "the 'King' admitted it.

It is essential for LeBron to keep in mind how important Nike was at the start of his sports career.

In 2003, he hadn't even played a single game in the NBA yet, but he was already a star, so Nike signed him instead of Reebok. He became a lifer in 2016.