Walmart Is Set to Launch a Competitor to Amazon Prime in July

Walmart has been at the forefront of Amazon’s e-commerce in recent years, and the release of Walmart + brings both into arms.

Amazon Prime competitor Walmart (1)
Walmart+ will be released in July. Photo/Forbes

Amazon Prime competitor Walmart+ will be released in July.

  • Walmart will later this month unveil its subscription service Walmart+
  • For $98 per year, subscribers will have access to one-day delivery of groceries and other items
  • The service is said to reduce Amazon’s paid subscription service, which launched a decade ago
  • Walmart is expected to invest in its online grocery distribution and pickup services
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According to a recent report, Walmart will later this month unveil its subscription service Walmart + as it will gain an advantage over it’s competitor such as Amazon Prime.

For $98 per year, subscribers will have access to one-day delivery of groceries and other items, which they will be privileged to discount at Walmart gas stations and initial access to contracts from the nation’s largest retailer, the report said, citing multiple sources.

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However, it is not clear whether the project will be rolled out regionally or nationally.

The subscription-based service was supposed to launch earlier this year, but the retailer’s plans were quickly upgraded as the Coronavirus novel began to spread rapidly across the country, the sales outlet said.

The service is said to reduce Amazon’s paid subscription service, which launched a decade ago. Amazon’s plan to attract shoppers with exclusive deals, fast shipping and streaming come for $12.99 a month or $119 a year.

Experts take on Amazon Prime competitor Walmart+

Kunal Chopra, CEO of eTailz, a leading e-commerce development platform, told Fox Business that Amazon will face more direct competition and that the new plan will bring benefits to sellers and customers when two similar services go upside down.

Amazon might lose some vendors and customers as a competing Walmart member by weighing options and not getting into a seller lock,” said Chopra. “Especially for third-party sellers, competition on its site from Amazon’s private labels has increased.”

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Representatives from Amazon did not immediately respond to a request for comment from Fox Business.

While Walmart has a number of ways to achieve the success of online shopping behemoth, its e-commerce business continues to grow.

In February, the retailer announced its U.S. e-commerce sales are up 37 per cent year-over-year. When the epidemic struck, Walmart’s e-commerce sales soared.

In May, analysts at market research and intelligence firm Emarketer reported that Walmart’s U.S. E-commerce sales are projected to grow 44.2 per cent to $41.01 billion this year. The plan puts Walmart ahead of eBay, which is expected to grow by just 3 per cent this year, although it lags behind Amazon, analysts said.

Walmart is expected to invest in its online grocery distribution  and pickup services, which the company says are consumer return services during epidemics.

As a result, the company’s digital sales rose 74 per cent in the first three months of the fiscal year, according to the company’s earnings report.

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“Walmart has been at the forefront of Amazon’s e-commerce in recent years, and the release of Walmart + brings both into arms,” ​​Chopra added.

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