As of now, Sensor Tower’s latest report shows TikTok has been the most downloaded and highest-grossing non-game app worldwide in the first half of 2021.
KAMPALA | LIFESTYLE UGANDA — In the first half of 2021, TikTok also ranked as the most downloaded and highest-grossing non-game app overall, according to a recent report from analytics firm Sensor Tower (https://sensortower.com/ ).
- Tiktok was the most downloaded non-game app in the first half of 2021.
- As reported by Sensor Tower, TikTok’s use accelerated in the first half of 2021 as well.
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Data from Sensor Tower shows the app reached nearly 383 million first-time users worldwide and raked in nearly $919.2 million in consumer spending in the first half of 2021.
Its app is now available in 3 billion locations globally, including the App Store and Google Play (if you exclude third-party Android marketplaces), a milestone that Sensor Tower describes as being achieved by no other non-Facebook app.
According to TikTok, the total number of installations in the US is approximately 253 million so far, which represents 8.4% of the number of installations globally.
There are just five apps that have ever reached 3 billion downloads worldwide from the App Store and Google Play, the others being Facebook, WhatsApp, Instagram and Messenger.
Sensor Tower reports that although TikTok downloads fell 38% from nearly 619m in the first half of 2020, which they partly attribute to the app’s ban in India, consumer spending (in-app spending) actually increased 73%.
In Q2, TikTok’s consumer spending was $534.6m, up from $384.7m in the previous quarter (Q1 2021). This is the company’s highest quarter-on-quarter increase since Q2 2020.
Globally, TikTok has generated more than $2.5 billion in consumer spending since its launch, according to Sensor Tower.
Sensor Tower reported that TikTok is one of only five non-game apps to earn more than $2 billion in revenue, along with Tinder, Netflix, YouTube, and Tencent Video.
In addition, Sensor Tower reports increased TikTok usage in the first half of 2021.
As of Q1 2021, first-time downloads were up 2% quarter-over-quarter, while first-time installations were up 16% to 205.4 million.
The growth in Q2 was the most the app has seen since it accumulated more than 315 million installs in Q1 2020, which was a record-breaking quarter for any app.
TikTok’s metrics indicate impressive growth, but do not mean that it stands alone in the social video category, according to Sensor Tower.
As a result, apps such as Snapchat, YouTube, and Instagram have added similar functionality to their platforms, hoping to lure new and existing users.
While a number of competitors, including Kwai and Moj, are also vying for market supremacy, ByteDance will continue to innovate and expand the TikTok creator ecosystem to stay relevant.