TikTok Hires Facebook’s Ella Kirby as Its Head of Music Publishing Licensing

Ella Kirby is now the Head of Music Publishing Licensing and Partnerships for TikTok in EMEA, according to a LinkedIn post from Kirby.

lifestyleug.com__Ella Kirby TikTok has hired her
In a LinkedIn post-Kirby published, she said TikTok hired her as its Head of Music Publishing Licensing & Partnerships, EMEA. FILE PHOTO

KAMPALA | LIFESTYLE UGANDA — According to a LinkedIn post by Ella Kirby, TikTok has hired her as the Head of Music Publishing Licensing & Partnerships, EMEA. Previously, Ella Kirby served as Facebook’s Music Publishing Business Development Lead (EMEA) for more than 3.5 years.

Ella Kirby joins ByteDance’s video platform after a three-and-a-half-year tenure at Facebook’s London headquarters as its Music Publishing Business Development Lead (EMEA).

She was Head of Digital Video (Strategy & Partnerships) at Ice Services before joining Facebook.

Also, the exec was previously the Pan European Licensing Digital Video Specialist at UK-based PRS for Music.

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From November 2011 to June 2015, Kirby worked as an International Business Development & Business Affairs Manager at the music video platform, VEVO .

Previously, Kirby worked at Sony Music, first as the Global Digital Business Development Manager for Long-Form Video, then as the UK Business Development Specialist for Video Assets.

Kirby writes on LinkedIn, “I am very happy to announce that I have joined TikTok as Head of Music Publishing Licensing & Partnerships, EMEA.”

“I am thrilled to announce I have joined TikTok as Director of Music Licensing, EMEA,” writes Kirby on LinkedIn.

”I was so warmly welcomed by Jordan Lowy and the team at Accenture, and I am honoured to once again work with Ole Obermann, and I look forward to getting to know a lot more of the others on this journey.”

”Jordan Lowy and his team have welcomed me very warmly, and I look forward to working with Ole Obermann and the many other talented colleagues I’ll meet along the way.”

“I would like to thank the Facebook family for the exciting journey we went on together; I am forever grateful to all of them for all the teamwork, wins and mentorship along the way.”

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“I am forever grateful for the teamwork, wins, and mentorship I received from all of my Facebook family.”

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