FashionPreneur summit: How Bettinah Tianah is building a personal brand using social media (Facebook, Instagram and Twitter)\n\n\n\nBettinah Tianah: Building Your Brand using Social Media. Photo\/Instagram\/BettinahTianah\n\n\n\nWith a total of more than 133K followers on Facebook, 504K on Instagram and 16.2K on Twitter, Bettinah Tianah real names Betty Nassali has effectively used the 3 social media platforms to differentiate her personal brand from others.\n\n\n\nThe burgeoning African beauty brands herself as Bettinah Tianah on Facebook and Instagram, and on Twitter, she is BTianah. This explains why her brand is strong, making her among the most followed celebrities in Uganda on Instagram.\n\n\n\nFans have witnessed the continued popularity of Asfa's award-winning fashionista as she continues to take part in various projects such as partnering with, among others, Fly Emirates, Coca Cola, Mestil Hotel and gracing our screens as co-host of the NTV Style Project.\n\n\n\nIn this recap of the Asfa FashionPreneur summit that has just been concluded, we will look at one of the panellists, Bettinah Tianah's overall social media presence, and how the recent development of social media has become a symbol of her entry into the business world.\n\n\n\nHow Bettinah Tianah built a personal brand using Facebook, Instagram and Twitter\n\n\n\nUnder the theme: Building Your Brand Using Social Media for the 2019 FashionPreneur Summit, Bettinah revealed five successful strategies to maintain a cohesive brand across multiple social media networks.\n\n\n\nBrand awareness is referred to as the primary need for business and business advertisers in both business and customer sectors.\n\n\n\nApproximately 2.1 billion people (a little more than 66% of dynamic web clients) own at least a social media account. So it is easy to understand why business and consumer marketers believe that social media is key to building a brand almost unanimously.\n\n\n\nIt doesn't take a night to build a brand; it takes time and dedication. As indicated by Brandchannel, it took 15 years for Nike to bond its image by concentrating on keeping up a '360-degree conveyance,' guarantee its image was steady overall items, publicizing, client assistance and bundling.\n\n\n\nOn social media, we watched the fashionista transition from a mere student at Cavendish University to a digital beauty and fashion influencer. \n\n\n\nPhoto\/Instagram\/BettinahTianah\n\n\n\nIn a 10-minute time frame at the FashionPreneur Summit, Bettinah expressed her understanding of the power of building your brand using social media.\n\n\n\nAt the recently concluded @abryanzstyleandfashionawards fashionpreneur summit, I was given approximately 10 minutes, to throw light on one of the most asked questions in my DM on all my socials.Bettinah at FashionPreneur summit \n\n\n\nI have learnt a lot about social media through reading articles on the internet, books and at University, however, I spend a lot of time on the internet, picking tips here and there thus widening my knowledge. Bettinah at FashionPreneur summit \n\n\n\n#1. Know the voice and style of the brand\n\n\n\nThis starts by finding a niche in which you can provide unique insights and experiences (for example, travel, fashion, fitness) and deliver high-quality content. \n\n\n\nMake sure that your niche is something for which you are passionate and something for which you can produce quality content.\n\n\n\nIt will make it easier to create high-quality photos and captions that capture the attention of your target audience by choosing a subject area where you are experienced and have something special to share.\n\n\n\n#2. Use visuals (Check Bettinah Tianah Instagram) \n\n\n\nVisual content lets you engage with your audience at the highest level, especially when you use social media as a marketing tool, according to a study by HubSpot.\n\n\n\nWhile most social media platforms allow you to share visual content, but Instagram is one platform which helps you make the most of it. And, we can see that on her Instagram account.\n\n\n\n#3. Be transparent \n\n\n\nUse social media to be transparent and give a glimpse of what's going on in your life or business. Be sure to have fun with it, as you want to show that your team, family or coworkers are the kind of people your followers would like to hang out with\n\n\n\nRemember, people do business with people, not brands. \n\n\n\n#4. Post relevant content\n\n\n\nThere's no substitute for creative content. If your content is great, people will like your posts and comment on them. \n\n\n\nNowadays, social media is all about great visuals. So please include vivid colours and frame your photos well.\n\n\n\nYou can create stories about your products instead of just writing and promoting them.\n\n\n\n#5. Be consistent\n\n\n\nSome brands are sharing new content almost every hour to millions of followers. You likely do not have resources to post content like that as a micro-influencer.\n\n\n\nAnd a lot of micro-influencers with a few thousand followers only want to post once or twice a day.\n\n\n\nA Union Metrics study has shown that the most important aspect of growing and maintaining a targeted audience is not necessarily how often you post; it's that you post consistently. \n\n\n\n3 Most successful contents on Bettinah Tianah Instagram\n\n\n\n\nhttps:\/\/www.instagram.com\/p\/B36dsYup0tj\n\n\n\n\n Total Likes 13582 Total Comments 356 Total Engagement 13938\n\n\n\n\nhttps:\/\/www.instagram.com\/p\/B3hTSRhlgih\/\n\n\n\n\n Total Likes 12534 Total Comments 225 Total Engagement 12759\n\n\n\n\nhttps:\/\/www.instagram.com\/p\/B39kOIlpUyp\/\n\n\n\n\n Total Likes 12048 Total Comments 410 Total Engagement 12458\n\n\n\n3 Most successful contents on Bettinah's Facebook\n\n\n\n\nhttps:\/\/www.facebook.com\/bettinahtianah\/photos\/a.271829456341342\/1196816053842673\/?type=3\n\n\n\n\n Total Reactions 12571 Total Shares 127 Total Comments 237 Total Engagement 12935\n\n\n\n\nhttps:\/\/www.facebook.com\/bettinahtianah\/photos\/a.271829456341342\/1186212204903058\/?type=3\n\n\n\n\n Total Reactions 8705 Total Shares 140 Total Comments 190 Total Engagement 9035\n\n\n\n\nhttps:\/\/www.facebook.com\/bettinahtianah\/photos\/a.271829456341342\/1195733623950916\/?type=3\n\n\n\n\n Total Reactions 4608 Total Shares 56 Total Comments 363 Total Engagement 5027\n\n\n\nAbout Fashionpreneur summit\n\n\n\nIn addition to the ASFA awarding event, the ASFA also hosts a FashionPreneur summit, where Fashion is exhibited and shown, and it is at this event that all Fashion stakeholders meet and share a platform.\n\n\n\nThe FashionPreneur summit is an immersive business workshop focused on fashion and creative industry's role in shaping the economy.\n\n\n\nParticipants receive expert advice from a panel of business and creative professionals on how to monetize their venture, seek financing, market their products, handle finance and more.\n\n\n\nThe 2019 ASFA Fashionpreneur Summit is a great platform for inspiring young aspiring people in the fashion industry to pursue their artistic and entrepreneurial fervour.\n\n\n\nKey stakeholders in the fashion industry will share their motivation, discuss the challenges they face as fashion entrepreneurs, and discuss their perspectives as they discuss solutions to inspire the next generation of fashion entrepreneurs.